Marketing performance management

Cascade financial targets from the CFO to marketing leaders and plans instantly.

Manage and forecast campaign spend, purchase orders, and vendor spending in one place.

Connect general-ledger actuals to campaign spend for a single, trusted view of your budget.

Model the ROI of investment scenarios before you commit a single dollar.

Connect strategic business objectives to measurable marketing goals and KPIs.

Align your marketing capacity with targets, financial expense planning, and workforce planning.

Plan and manage integrated campaigns across organic and paid media channels.

Oversee the selection, governance, and performance of your external marketing agencies.

Align the entire content lifecycle from ideation and creation to budgeting and spend.

Prioritize high-value accounts to focus and align marketing, customer success, and sales team efforts.

Optimize trade promotion management with comprehensive solutions that streamline and integrate planning, execution, and analysis.

Administer marketing development funds (MDF) and co-op partner programs.

Establish a single source of truth for marketing data and track KPIs in real time.

Actively manage and reallocate spend to the highest-performing activities.

Use historical data and predictive analytics to forecast future business outcomes.

Model the potential impact of different strategic choices before committing resources.