Episode 1 14:36 min
How Zevia’s CEO applied high-stakes strategy to relaunch a CPG company
-
Hosted by:
-
Share
Episode summary
What does it take to rebuild a brand and bring it into the mainstream? Amy Taylor, CEO of Zevia, shares how she joined the company at a pivotal moment and led its transformation into a household name. Drawing on lessons from her time as Red Bull’s CMO — including the high-stakes Stratos Project — Taylor reveals how she identified what was holding Zevia back and charted a bold new course for growth.
Listen to learn
- How to lead through reinvention in a crowded market
- What it takes to rally teams behind a new strategic vision
- Why risk and clarity go hand in hand in decision-making
About the guest
[00:00:00] Matt Duench: Welcome to Mistaken Identity. I'm Matt Duench. Today, I'll interview Andrew Shikiar, executive Director and Chief Marketing Officer at the Fido Alliance. Andrew and I will discuss why the future is past keys and not passwords. He'll also share some insight for higher user engagement and better user education.
[00:00:19] Let's get into it.
[00:00:19] music break
[00:00:20] Welcome everyone to another episode of the Mistaken Identity Podcast. I'm your host, Matt Deneck, and I'm very excited today to be joined by Andrew Shikiar from the Fido Alliance. Andrew, say hello.
[00:00:31] Andrew Shikiar: Hi, Matt. Thanks so much for having me today. It's great to be here.
[00:00:34] Matt Duench: Yeah, like I mentioned, really excited to have, you know, somebody in your position, obviously being an executive director and chief marketing officer at the Fido Alliance. That's really interesting perspective, but why not, uh, for the folks, give us a little bit of your background, your role at the FIDO Alliance and what the FIDO Alliance actually does.
[00:00:50] Andrew Shikiar: Yeah. So let's start with Fido Alliance. So the Fido Alliance is an industry body. Uh, we've been around for over 10 years now, uh, have over 300 members worldwide. We're focused on creating open standards and driving adoption of simpler, stronger user authentication, you know, most namely pass keys instead of passwords. Awesome. Um, the fact of the matter is, you know, passwords remain a threat to the integrity of the network economy itself. Uh, we need to move beyond those and that's what FIDO is doing in conjunction with all of our partners in the broader ecosystem. My role at Fido Alliance, I serve as executive, co executive director and chief marketing officer. Um, in this capacity, I'm in charge of coming up with the strategy, engagement, and tactics to, you know, drive Fido's, uh, brand presence, marketing presence, and all of our adoption activities in the marketplace, both marketing, products, service adoption, and things like that.
Start making the right decisions — right now
Hear from business leaders on the decisions that define them.
