Highlights from the sales planning practices report from Sales Management Association

Still using manual sales planning processes? Inefficient, slow, and error-prone planning processes hurt performance and miss revenue opportunities. You need effective sales planning to achieve growth goals – because growth doesn’t just happen.

An in-depth report from the Sales Management Association (SMA) details findings from a survey of 90 sales and sales operations leaders. Among other findings, SMA’s research found that companies with effective sales planning are over four times more likely to achieve their sales objectives.

View our infographic to see a few of the highlights from the report, including:

• How and why sales planning processes are ineffective
• The impact of poor planning processes
• The current state of sales planning