Sales forecasting plays a central role in how go-to-market (GTM) organizations plan and execute. As revenue teams become more interconnected and planning cycles move faster, forecasting must do more than predict outcomes — it must support decisions across your organization.

When forecasting isn’t built as a shared planning foundation, GTM decisions slow down and team misalignments compound to compromise forecast reliability. This eBook explores how modern CROs are rethinking sales forecasting as a strategic input to GTM planning — using connected data and AI-driven insights to align teams, improve accuracy, and guide execution.

In this eBook, you’ll learn how to:

• Use connected sales forecasting as a foundation for GTM planning and execution
• Improve alignment across sales, finance, operations, and supply chain with a shared view of demand
• Apply AI-driven insights to surface risk, identify patterns, and support better decisions
• Strengthen segmentation and scoring, capacity planning, and territory and quota design with more reliable forecast signals
• Move from reactive forecast discussions to proactive, decision-focused planning conversations