Closed-Loop Marketing Solution

The Closed-Loop Marketing Solution provides critical marketing transparency

Today’s consumers are savvier, more connected than ever before. Getting their attention and keeping it takes more work. As marketers, you face the challenge of quickly understanding impact while adapting to market changes, forcing you to update plans on a frequent and iterative basis.

And yet, there could be limited visibility into marketing results and the end-to-end process is often fragmented across process owners and systems. There’s a better way to navigate that growing complexity and react in a faster, more informed, and more strategic way.

Anaplan enables marketing to make strategic plans to optimize budget allocation, spend visibility, and performance. Adobe’s real-time campaign management and execution capabilities enable you to track live versus planned campaign assets, validating execution, evaluating performance, and adhering to spend constraints, empowering teams to adjust and adapt along the way.

Whether you’re creating, executing, or facilitating a marketing campaign, Deloitte’s Closed-Loop Marketing Solution helps to provide transparency throughout the process.

Solution features