Consumer Goods
Fuel success. Unleash the power of connected planning.
Consumer demand is dynamic.
Sense and respond with better decisions, faster.
In the fast-changing CPG industry, consumer insights and agility are key. Understand changing consumer tastes and preferences to drive product innovation. Infuse dynamic forecasting and visibility into your supply chain, and trade spend efficiency. Empowering data-driven and shared decisions from production to purchase with real-time insight into consumer, market trends and marketing programs - ensures profitable growth through actionable response, providing a competitive edge.
Connected data-driven decisions
In consumer goods, every decision counts. Connected business planning harnesses the power of data, allowing companies to collaborate to make informed, precise decisions. Whether it’s understanding consumer preferences, optimizing supply chains, or fine-tuning marketing strategies, shared data driven insights give you a competitive advantage.
Adaptive agility is crucial
Infusion of connected data with real-time scenario modeling and analysis enables improved precision across all lines of business- from planning to execution ensuring incrementally better, faster business outcomes. Agile response to market shifts drive optimized results and improved profitability.
Collaboration and Efficiency
Collaboration is the cornerstone of success in CPG. Thrive amidst change. Achieve shared supply chain, sales and marketing insight mastery. Connected insights bring teams and trading partners together, fostering seamless collaboration across the entire value chain. Resulting in improved efficiency, streamlined processes and stronger relationships.
Learn from inspiring customer stories on how CPG leaders plan with Anaplan
On plans with Anaplan
“The biggest benefit for us is the integration of different planning modules and activities in the company. That brings a lot of efficiency.”
Chief Operating Officer
On
The Duckhorn Portfolio plans with Anaplan
“By leveraging Anaplan, we’re able to get one source of truth and we can collaborate in real time and make meaningful decisions about our business.”
Director of Business Planning and Analytics
The Duckhorn Portfolio
AB InBev plans with Anaplan
“We not only have a financial plan with a number, but we know which actions we need to take to make sure that plan, and that number, actually materialize.”
Global VP, Finance Planning and Analysis,
AB InBev
Connect your business for better, faster decision-making
“It used to take us five days to react to demand changes. Now, with Anaplan, it takes us less than five minutes to come up with the necessary adjustments in production.”.
Supply Chain Planning Manager, Del Monte
Start planning with Anaplan
Try a demo of our Connected Planning platform and unlock a future of opportunities.